The client: Children’s Theatre of Long Beach
The deal: CTLB is a growing theatre company and nonprofit organization who was in the midst of planning an ambitious fundraising event called Dreamcast; in it, actors and actresses audition for parts in a future CTLB performance of James and the Giant Peach. CTLB needed invitations and reply cards for the event that were high-quality, but still whimsical and fun.
Our solution: We used a “flat design” technique to create an abstracted peach graphic, and organized the important event information so it would be legible and easily understood. We kept things simple with a three-color palette, with an orange hue adding a little bit of whimsy.
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