The client: Girls on the Run Orange County
The deal: Girls on the Run Orange County (GOTROC) is a growing nonprofit organization dedicated to inspiring girls to be joyful, healthy and confident using a fun, experience-based curriculum which creatively integrates running. Our creative director Veronica is a member of the board of directors for GOTROC, and provides design services for the organization. GOTROC needed a way to easily promote their spring 5K race with a piece that was fun and eye-catching, included all the important information, and still adhered to the brand standards required by Girls on the Run International (GOTRI).
Our solution: Since the piece GOTROC needed was intended to be handed out, not mailed, we went with an oversized format and covered it in photos from previous events. Using approved GOTRI colors and logos, we included the who, what, when, and where of the superhero-themed event. The result was bright and joyful, just like the girls in the GOTROC program!
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